Is 10,000 steps missing the point?
Fitness tracking apps have grown at an astonishing rate over the past 5 years, with estimates forecasting the global fitness app market...
About Me
A change activist, rule breaker, boundary pusher; overwhelming goal to make things change, make things different and challenge the status quo
Specialties: Brand Building, Brand & comms Strategy, Innovation & Pipeline, Claims & Messaging, Influencer marketing, Behaviour Change, Patient and practitioner engagement. Rx, OTC, OTx, Switch, Nutraceuticals
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Imagine Zero Malaria
It seems almost incredible after the advances in medicine over the past 5 years that the latest WHO report on malaria shows that no...
Online pharmacy clampdown
Popping in to the local pharmacy to pick up your prescription has long been the mainstay of UK drug access. With it comes trust and...
Will Amazon crack drug distribution?
After turning its attention from home delivery of almost anything you can imagine, perhaps it's not surprising that media reports are...
22 innovations driving digital health in the UK
The UK health industry is fuelled by pioneers. It may not always seem it, but through every sector of health, there are industrious...
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