BioMarin "Breaking Through" for Patients with Rare Diseases
Certainly the last few years has seen many pharmaceutical companies focusing more on the patient and developing 'patient-centric'...
About Me
Angie has 20 years of marketing research experience and over the past ten years has focused exclusively on providing customized, innovative marketing research to the pharmaceutical, healthcare and biotech industries. She provides customized research to inform early asset development and commercialization of brands, solving problems throughout the brand life-cycle. Core areas of research include TPP development, clinical and commercial endpoint decisions, market landscape, patient journey, customer insights, brand positioning, segmentation, communication and service development research. She is passionate about elevating the voice of the customer (patients and healthcare professionals) and their related unmet needs and drivers of behaviors. Angie has extensive therapeutic category experience including neuroscience, oncology, immunology, rare diseases, endocrinology and cardiology. Prior to joining Cello Health Insight in 2013 as CEO, Chicago, Angie was a Partner at Hall & Partners Health ('05-13) and a Vice President with Research International ('00-05).
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1st Digital Medicine Approved!
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1/3 fewer new rare disease treatments developed in future?
The Orphan Drug Tax Credit has assisted in the creation of an increased number of orphan drug treatments since its inception in 1983 but...
Is $22m enough to stimulate rare disease drug development?
The FDA awarded $22 million across 15 clinical trial grants to help increase rare disease drug development. Fantastic! But is it enough?
A...
Can bioelectronics replace biopharmaceuticals?
Treating autoimmune disorders has been a cash cow for several pharmaceutical companies, with biologics and biosimilars dominating pharma...
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