Are patient insights valuable to trial design?
Few would argue that clinical trial design and patient enrollment are critical to the successful approval of a new drug. Additionally,...
About Me
Angie has 20 years of marketing research experience and over the past ten years has focused exclusively on providing customized, innovative marketing research to the pharmaceutical, healthcare and biotech industries. She provides customized research to inform early asset development and commercialization of brands, solving problems throughout the brand life-cycle. Core areas of research include TPP development, clinical and commercial endpoint decisions, market landscape, patient journey, customer insights, brand positioning, segmentation, communication and service development research. She is passionate about elevating the voice of the customer (patients and healthcare professionals) and their related unmet needs and drivers of behaviors. Angie has extensive therapeutic category experience including neuroscience, oncology, immunology, rare diseases, endocrinology and cardiology. Prior to joining Cello Health Insight in 2013 as CEO, Chicago, Angie was a Partner at Hall & Partners Health ('05-13) and a Vice President with Research International ('00-05).
Angie Wheeler's Passles
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