Asset and Brand planning – what do we do differently when the future has shifted?
With much talk of a changed pharma and biotech market landscape, we ask Jon Bircher, Chief Commercial Officer of Cello Health, and Carl...
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When the Wheels fall off the Brand Planning Cycle
COVID-19 is disrupting working life as we all know it. In the context of the annual brand planning cycle, we caught up with Jane Ayton...
5 key challenges for Biotech surrounding smaller patient populations and targeted therapies in Biotech - Part 4 of 5
Over the last few weeks, we have reviewed some key challenges that, based on our interviews at various biotech congresses, appear to be...
The 6Ds of competitive strategy: Final Week - Dashboard
Dashboards are often used within organisations to provide an automated overview of key performance indicators (KPIs) relevant to a...
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