Future-proofing patient journeys: Detour or new direction?
There is much talk of the old and new normal, but the reality of the future will be a blend of the two, and the patients’ journey with...
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Joint Head of Behavioural Science -
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SVP -
Master Practitioner: Patient Insights -
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EVP, Oncology Practice Head -
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US CEO -
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Associate Editorial Director
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Principal -
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Head of MedErgy (CH-MedErgy) -
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Insights into self-commercialization and the need for earlier commercial planning with Biotech leaders
In early February, Cello Health Consulting’s Carl Engleman moderated another lively panel discussion with senior biotech leaders at the...
Differentiating in oncology. Are you being clear?
Oncology markets continue to rapidly evolve and grow. New entrants with novel mechanisms of action and a wealth of new data mean...
It’s time to think differently about patient and caregiver needs.
As chronic illness continues to surge, people are being increasingly charged with taking active roles in managing their conditions and...
Competitor Planning and Response – Embracing fresh opportunities
In the context of a rapidly shifting pharma landscape, we caught up with Gerard Doherty, Principal and Shireen Bate, Managing Consultant...
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