The patient’s journey is ‘messy’ - and therein lies the value for pharma
Over the last ten years, we have seen the status of the patient in healthcare research become more established. Yet often the insights...
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We have been interested in rare patient journeys for a very long time. In each rare disease that we research and work in, we are struck...
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“How will AI change strategy?” The opening line to an interesting thought experiment written by the Harvard Business Review. In the...
Has healthcare shot itself in the foot with its pay-per-service addiction?
Healthcare's pay-per-service methodology has become an addiction, and one with very serious consequences for the industry. Physicians are...
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