Asset and Brand planning – what do we do differently when the future has shifted?
With much talk of a changed pharma and biotech market landscape, we ask Jon Bircher, Chief Commercial Officer of Cello Health, and Carl...
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“Plans Are Worthless, But Planning Is Everything” - Biotech leaders discuss key challenges in self-commercialization for late-stage assets
In early February, Cello Health Consulting’s Carl Engleman moderated a panel discussion with senior biotech leaders at the LSX World...
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