It’s time for some new language and models for healthcare marketing
Healthcare brands need some new terminology and new models argues Giles Lury in his thinking piece for pharmaphorum. He suggests much of...
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Patients, Purse Strings and Politics
At a time of considerable focus on government health policy, Cello Health’s Dr Scott Purdon and Chrissy Potter, discuss the evolving...
How pharmaceutical companies are driving positive social change
Sustainability and corporate social responsibility (CSR) strategies have shown huge success across industries. The benefits include...
What can the pharmaceutical industry learn from Netflix?
Four years after its initial EU market authorisation, NICE recommended Celgene’s Revlimid® as a first-line treatment in...
Will technology know more about us than we know about ourselves?
I recently attended the Wired Health Conference at the Francis Crick Institute in London. Dolby Laboratories’ chief scientist Poppy Crum...
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