Insights into self-commercialization and the need for earlier commercial planning with Biotech leaders
In early February, Cello Health Consulting’s Carl Engleman moderated another lively panel discussion with senior biotech leaders at the...
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Vindication for Microbiome-Led Biotech: Will it Drive Renewed Interest in the Field?
Go back 3-5 years and ask people what the major disruptive trends in healthcare would be over the next few years and among the usual...
Competitor Planning and Response – Embracing fresh opportunities
In the context of a rapidly shifting pharma landscape, we caught up with Gerard Doherty, Principal and Shireen Bate, Managing Consultant...
Asset and Brand planning – what do we do differently when the future has shifted?
With much talk of a changed pharma and biotech market landscape, we ask Jon Bircher, Chief Commercial Officer of Cello Health, and Carl...
When the Wheels fall off the Brand Planning Cycle
COVID-19 is disrupting working life as we all know it. In the context of the annual brand planning cycle, we caught up with Jane Ayton...
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