Asset and Brand planning – what do we do differently when the future has shifted?
With much talk of a changed pharma and biotech market landscape, we ask Jon Bircher, Chief Commercial Officer of Cello Health, and Carl...
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When the Wheels fall off the Brand Planning Cycle
COVID-19 is disrupting working life as we all know it. In the context of the annual brand planning cycle, we caught up with Jane Ayton...
Accelerating cell therapies into the clinic - what’s your philosophy?
A thoughtful overview from Dr Richard Zajicek (Medicine and Process Delivery Leader, GSK) at the CAR-TCR Europe Summit2020, outlining the...
CAR-T therapy - just as much a process as a product!
Great talk by Dr. Dalip Sethi (Senior Scientist - Terumo BCT) @ the opening of the CAR-TCR Europe 2020 conference highlighting the many...
Are patient insights valuable to trial design?
Few would argue that clinical trial design and patient enrollment are critical to the successful approval of a new drug. Additionally,...
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