Popping in to the local pharmacy to pick up your prescription has long been the mainstay of UK drug access. With it comes trust and confidence in local pharmacy support: the staff get to know you, they know your family, they know what bothers you. It all feels familiar, but more than that - it feels like there is a well established safety net. The pharmacy teams look out for you.
The rise of online pharmacy is therefore posing challenges and opportunities. The BBC documentary provided evidence of when things can go wrong - access without due diligence; inattention to comorbidities; prescribing errors etc. There would be no merit in a TV show without a 'shock factor' , but there are undoubtedly topics to be discussed.
If it's impossible to deny on-demand access in an era of 24-hour, rapid provision supply through digital ordering, it will be interesting to see how pharmacy and consumers ultimately respond. It's so good in so many ways. But like everything, the devil is in the detail.
Traditionally, pharmacy has scored well in terms of access to trusted, community- based health professionals, information and product supplies.
Pharmacy as a pivot point of professionally guided drug supply will undergo a revolution in the UK in the next 5 to 10 years with technology and automation. The future of pharmacy looks very different - for the better for all hopefully - and without destroying this bastion of accessible and free professional advice for communities.
Duncan Rudkin, General Pharmaceutical Council's chief executive, told the BBC that he hoped the new rules would "make an important difference to improving standards of safety and care for patients".