Asset and Brand planning – what do we do differently when the future has shifted?
With much talk of a changed pharma and biotech market landscape, we ask Jon Bircher, Chief Commercial Officer of Cello Health, and Carl...
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When the Wheels fall off the Brand Planning Cycle
COVID-19 is disrupting working life as we all know it. In the context of the annual brand planning cycle, we caught up with Jane Ayton...
Harnessing Collective Social Identity in COVID-19
Countries around the world have had to impose strict restrictions on people’s normal daily lives and impose emergency measures to contain...
BioPharma Deal-Making in the Time of Social Distancing
Just 4 weeks ago (which seems like months at this point), word on the street was that bankers were still planning to proceed with the...
Behavioural science and the Covid-19 pandemic
On Thursday 12th March 2020, the prime minister of the UK gave a speech outlining the strategy for delaying the Covid-19 pandemic[1]. In...
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