Contributors

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Changing behaviour in the digital age

Every communications professional knows that changing behaviour is complex. Nowhere is this more pressing than in medicine, a rapidly...

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unknownx500

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A new hope for rare disease diagnostics

One of the most difficult situations facing a rare disease patients is the 'long road' to diagnosis. On average it takes 4.8 years for a...

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unknownx500

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The 6Ds of competitive strategy

Understanding your competition is not new. Sun Tzu, the ancient Chinese military strategist, wrote The Art of War back in the 6th Century...

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unknownx500

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